Since the 1950’s LEGOs has been one of the world’s most popular toys. LEGO is also considered to be a “green” company that invests heavily in wind power, reduction of packaging, and ends partnerships that are unfavorable to the environment. Which is all great. But did you know that LEGO used 6,000 tons of indestructible petrochemical-based plastic in 2014 to create 60 billion LEGO pieces?
For a company that is dedicated to sustainability in so many of its business practices the irony is not missed by many and definitely not by LEGO themselves. 90 percent of LEGO’s carbon footprint is from “raw material extraction and refinement.”
In June of 2015 LEGO announced a $150 million investment dedicated to finding a bio-based plastic replacement to these iconic blocks that are just as sturdy as their petrochemical predecessor by the year 2030.
LEGO Group owner Kjeld Kirk Kristiansen (grandson of LEGO’s founder) stated:
“Our mission is to inspire and develop the builders of tomorrow. We believe that our main contribution to this is through the creative play experiences we provide to children. The investment announced is a testament to our continued ambition to leave a positive impact on the planet, which future generations will inherit. It is certainly in line with the mission of the LEGO Group and in line with the motto of my grandfather and founder of the LEGO Group, Ole Kirk Kristiansen: Only the best is good enough.”
LEGO Group CEO and President Jørgen Vig Knudstorp also weighed in saying:
“This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials. We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.”
You can read the full press release about this initiative called the LEGO Sustainable Materials Centre here.